Health Communication Of Sports Cultural Sociology Response

Boom in culture, sports culture with unique charm, sunrise of the noble spirit of sports,sports economy, sports function and unique way of display show different culturalconnotation. Society along with age in the tide of progress, a culture with new way oftechnology into modern people’s life, the sports culture widely undoubtedly also is a benefitfrom the spread of culture. Through the new media, people enjoy more and more diversesports amorous feelings. Sports function with the spread of culture appeared day by day,reveal the cultural function and social function of sports to become the focus of people’sliving relish, but blend the resulting problem is increasingly outstanding, crypto-software tosand the entire field of sports communication increasingly affects the product quality and theeffect of the whole sports culture communication,Propaganda was formed by thecontradiction between quantity and poor quality of propaganda, the progress of science andtechnology make the sports culture spread the bottom line of falling, the connotation of sportsculture main body gradually obscured, in came the little bit of unsightly dregs culture,audience’s life is filled with trash culture; Medium disseminator in commercial society bybecoming a puppet of materialism and utilitarianism in sports culture dissemination of contentis not healthy, scientific, reasonable, asymmetric, these defects in the field of sports cultureinto people’s life increasingly dominate people’s thought, edify, long-term exert a subtleinfluence on people’s thoughts and actions will be affected by erosion.Sports culture in the spread of vulgar, money worship, violence and other unhealthyvalue orientation is a major topic of this article, the first found that the current sports culturecommunication specification need to strengthen in the process of transmission path,transmission control, in the form of the communication content on hold, puts forward theinternal communication process need ideas, combined with the essence of consciousness, andthe cultural mission in the process of combining, and form an in-depth and sociology,combining the scale and grade of external communication process, we must strengthen theexternal supervision and management mechanism. Studied sociology, communicationcharacteristics of the sports culture, the interpretation of the connotation of current sportsculture communication group, and structure.