Research And Analysis On Public Sports Service Supply In Community Of Dongcheng District In Beijing

The service supply of public sports in urban communities has been regarded as the most basic core problem in the construction of public sports service system in city communities. With the establishing of national fitness day" by the State Council, and with the proclaiming and implementing of many documents as Regulations on National fitness, National Fitness Program(2011-2015), and The Twelfth Development Project for Sports by the General Administration of Sports of China, the public sports service supply in urban community in new era has been granted with many new study contents. It, as a significant ingredient of public sports service system, not only is a fundamental field in the building of public sports service system, but also a developing process that needs gradual building and improving. Therefore, on this circumstance, it has practical and theoretical meaning in particular to start the investigating and analyzing of the current situation of public sports service supply in Dongcheng district in Beijing.By taking the research target of public sports service supply problems in communities in beixin-bridge district, employing relevant knowledge as management, sociology and sports science, and using researching methods of literature, questionnaire, interview and statistics to analyze community situation in Beixin-bridge district, this article reached its final conclusion as follows:Public sports service supply for urban communities is a public utility, which is extremely close to urban citizen’s life, it plays an important role in many respects as uplifting citizen’s quality of life, improving public sports service in community and helping to build harmonious communities, and also it’s a core carrier and an important content of public sports service system construction. Community public sports service is meant to meet the community public sports demand and provide all sports products and service for all community membersCurrently the public sports services provided by the community under the jurisdiction of beixin-bridge street contain services of public sports facilities, of fitness organization and guidance, of sports knowledge and information, and of sports activities. In the form of public sports facilities, there are a few number of sporting places with small coverage; in the form of fitness organization and guidance, the main types of grass root sports organizations are community sports club, social sports guidance station, sports institution, and there are68all-time and part-time social sports instructors. In the form of sports knowledge and information services, most citizens haven’t received services from information publicity of fitness services, there still has much work to do for the management department’s work of information publicity. In the form of sports activity services, people’s engagement in mass sports activities and competitions is still at low level.In the supply system of public sports service in community under the jurisdiction of beixin-bridge street, the fund sources for public sports services is quite single which is mainly from government’s funding and community’s self-financing. Basically it remains to be government-arranged, the fund from quasi-governmental organizations, sports association, private non-enterprise sports unit, enterprises and institutions only accounts extremely small percent. As far as the supply models of public sports services are concerned, the government direct supplying still holds the dominance. However, in new situation, the ways of supplying is getting rich and perfect, in which contains two ways:social supply, and government purchasing with market supplying.The management mechanism of public sports service supply in beixin-bridge is improving:in regards of management institutions,5in9communities under the jurisdiction has set up special department or institution for community public sports service, and equipped with all or part time staff. In addition,8communities has established special promotion institution for mass sports; all9communities has put the degree of satisfaction with public sports services into management department’s Performance appraisal system of the communities; in communication mechanism,5communities has built perfect platform or channel for mass sports advices reflection.The community residents placed a high degree of satisfaction on public sports services. Further expanding in the coverage of public service supply has been expanded, and the content of public services basically meet the present demands. However, in respects of public sports service supply, the communities have problems like single supply sources, lack in general supply volumes, out of balance in supply, and simplicity in mode of supply. All these shows as:backward sports facilities, rare train and guidance in fitness, lack of mass sports activities or contests, unsound basic sports organization, and unprofessional social sports instructors.