Basketball Baby In The Media Of Dissemination And Countermeasures Of Current

With the basketball and games boom in China, in the game of basketball, and the game after halftime, those attractive, is proud of the so-called "basketball baby", will be the use of vigor and passion of dancing to fill the blank and rendering the atmosphere game. Due to the audience has brought the enjoyment of beauty and very popular and sought after.However, in the era of mass communication, media and the dissemination of culture has become a living reality around us second, any things exist and development if the absence of media attention, it will be destined to do not far. Therefore, the development of baby cheerleading basketball and development is inseparable from the mass media. However, anything to cause the commercial media, which itself must be able to attract people’s eyeballs. Of course, has been playing a beautiful scenery line of the basketball baby already have such potential. As a result, marriage basketball baby and mass media will be a natural. In this way, the basketball baby beautiful image and their delicacy proud posture, through the media channel, flying into the homes of ordinary people with daily life. And the media in a high quality communication resources at the same time, with the help of the basketball baby natural charm also caught the attention of society. However, with the continuous evolution of the relationship between the media and the basketball baby two, current basketball baby propagation has been the emergence of new features-"the basketball baby media".The so-called "the basketball baby media", refers to the media by selecting a partial image, information system basketball baby as specialized media works, such as basketball, basketball baby news topics, the basketball baby gossip, basketball baby images and pictures and so on, to show to the public, and the public is that all of these "by the media the content is reproduced" basketball baby true image process. Thus, also make people through the media see basketball baby has tended to star, commercial, entertainment, sex etc. Of course,"the basketball baby media" phenomenon is an extreme form of the relationship between the mass media and the basketball baby development, which is in the commercial background two complicity results, has certain historical rationality. Although the basketball baby media communication has produced some positive results, but there have been many negative social problems.Therefore, this research is in the dissemination study on classical theory, through literature study, logical analysis, observation research method and case analysis and so on, in the macro diversity under the perspective of in-depth and detailed analysis of the current media basketball baby. The study found the vulgar information overflow, stereotyped images of women, sex of basketball baby in the media in the process, this paper puts forward the countermeasures, corresponding to find these problems such as: the government to formulate policies, regulate the media behavior; in view of the news legislation; media industry needs to be strict with oneself; to strengthen media literacy education media. So, in order to ensure that the basketball baby in multiple forms of communication, the media dissemination process can fully play its positive energy, and ensure the basketball baby cheerleading the sustainable and healthy development, but also provide a theoretical basis for the deeper research in the future.