The Research On The Strategy Of Disseminating And Promoting In The Youth Group

The purpose of this study is to carry forward and inheriting the quintessence of Chinese and tai chi culture and at the same time, to promote the development of Taijiquan in youth group. With the methods of documentary, experts interviewing, investigation and so on, the paper not only designs a complete promotion and process composition but also constructs a set of Taijiquan teaching scheme after investigation. The author issues electronic and paper draft survey questionnaire to youth "The Spread and Popularization of Taijiquan in the Youth Group " in April to June,2012. It recovers583copies in a total of600copies, the recovery is97.17%, and effective questionnaire560copies of effective rate was up to96.05%. It is divided into three stages for process composition design of Taijiquan to spread and popularization in youth. The first stage:the update. With the Chinese traditional culture the "Tao Te Ching" theory as the theoretical support, designs complete teaching procedures of Taijiquan that makes young people accept, and pushes out its Dan promotion system. Reforms Taijiquan and makes it grow performativity, ornamental, normalization, racy and cultural. The second stage:spreads and popularizes Taijiquan comprehensively among young people through various effective medium of communication and dissemination way. Firstly, sets Taijiquan as compulsory teaching content for physical education in colleges to improve teaching methods. The third stage:spreads and promotes Taijiquan from colleges to the whole society gradually through agenda-setting, star idol publicity, at all levels competitions of Taijiquan, and so on.Taijiquan teaching scheme includes three main stages, and there has different teaching content and specific requirement in each stage. The first stage is Taijiquan’s enlightenment stage, teaches "Tao Te Ching" and etiquette mainly, asking students to appreciate and analysis Taijiquan’s films and practice basic skills such as Taijiquan station pile. The second stage consolidates the teaching effect. The teaching content includes the fists hand slap, synchronous teaching, imitate action, group exercises, each individual practice, evaluation, will tempering, consolidating the results and clothing score, building nice atmosphere. The third stage is the advanced stage. At this stage, the students were organized to carry on tai chi deep breathing exercises, competitive tai chi practice. The students were organized to participate Dan grading exam who are interested in it.The dissemination and promotion strategy of Taijiquan in the youth group is a complicated huge system. First of all, establish "Tao Te Ching" as Taijiquan ideological basis. Traditional culture has been around public whereby.It can make public understand Taijiquan’s essence faster and more thorough because that only when a kind of boxing forms its culture can it be inherited and spread in sustainably. Secondly, it is our goal to strives to not only form consciousness of practicing Taijiquan in the public, but also make Taijiquan image into community of youth by using all sorts of convenient transmission way combined with the modern media and special propagation theory such as "The theory of Magie Bullet’s effect" and so on. Moreover, a college promotion system of Taijiquan would be built. The system should have three main subjects including government, Taijiquan organizations and all levels of colleges. The three respective advantages, supplement each other, and make good use of resources to achieve the propaganda and promotion purpose fast. Finally, setting up Taijiquan required course in physical education in colleges is one of the most rapid and effective ways. Therefore, it is of great urgency to investigate and improve about curriculum, scheduling, and teaching staff’s construction of Taijiquan teaching.