Research On Beijing City Golf Players Basic Feature And Consumption Situation

Along with the whole world economic development and social civilization degree rise ceaselessly, physical fitness and constantly win support among the people, improve people’s quality of life become an indispensable factor; In2016, golf once again join the Olympic family, its audience has changed, it is no longer is high spending crowd the exclusive pronoun. With the provinces and municipalities golf game, match, race and communication university courses in general open, golf is no longer the only paid in older to engage in sports. With the provinces and municipalities golf game, match, race and communication university courses in general open, golf is no longer the only paid in older to engage in sports. Great changes in the structure of golf population affects the whole golf sports industry, so effectively clarify the golf participant status, especially its unique social characteristics and consumption, is very conducive to the rational operation of the golf industry.This research take Beijing City Golf participator of social characteristics and consumption situation as the object of study, taking the city of Beijing golf driving range golf participants as the research object, mainly using the method of literature, questionnaire, interview, logic analysis and mathematical statistics and other research methods, Beijing City Golf participator of social characteristics and consumptive circumstance undertook thorough investigation and discussion, thus the present Beijing engaged in golf participants have a more intuitive, meticulous, comprehensive understanding, and reached the following conclusions:Beijing city golf players in the male as the main body, the proportion of women in the rising in age, mainly concentrated in30to49years old, and the family happiness, cultural degree is high, most of the enterprises and institutions in the senior management staff, technical staff, medium-sized private, the proprietor, higher family income.Golf Master high consumption of sports, mainly concentrated in the purchase of the club, consumption, consumption, consumption practice field. Please coaches and golf tourism. While some participants in the purchase of the membership and golf real estate on a greater expenditure.Beijing city golf players play time and tee time relatively random, most participants in fitness, leisure and entertainment as the main purpose to participate in the sport of golf, and more than7into the golf players that participate in golf or very worthy worthy. More participants like choose their own membership card or price of mid-range golf with friends or workmates, colleagues play, the average annual end number more than20field75%.Through questionnaires and interviews were collected by way of the survey of the related data, the real show Beijing City Golf participants’ social characteristics and consumption, and then to Beijing city golf industry to provide a real and effective information, which prompted Beijing city related golf industry can adjust the allocation of resources, provide on demand, enabling a more economical, more reasonable, more efficient operation, so as to achieve a good win-win development pattern of social resources.