Significant Research Mark

The article focuses on the trademark’s distinctiveness to deeply understand thebasic theory of it and get hold of trademark law more exactly. There are five parts in thisarticle. The first two parts is about the basic theory of the trademark’s distinctivenessand the brief introduction of the relationship between the trademark’s distinctivenessand the right of trademark. The last three parts deal with the question in the form ofWWH(what why how), and the author gives some advice in every part. The maincontent is the relationship between the trademark’s distinctiveness and trademark rightprotection, including trademark’s distinctiveness and well-known trademark protection.And the article tells how to identify the trademark’s distinctiveness in the end.