Sound Trademark Law Studies

Human life is a progress gradually along with the development of the society, the relationship between people’s lives and business activities is most closely. Before the impression that the trademark to us than can see the graphics, text, or a combination of letters and Numbers, however, the trademark should be along with the development of the business progress. From static to dynamic, from visual to auditory, and even other senses such as smell and taste requirements of trademark also unavoidable. Among them, in the form of hearing voice tag, give consumers a strong sensory stimulation, it can not only like static visibility of trademark logo merchandise symbolic effect, but also because it allows people with hearing feeling the goods, it not only brings consumers a fresh and happiness, and the more merchants brought huge commercial value. It is clear that the establishment of sound trademark is imperative. But due to various technical issues, not all countries and regions in the trademark law is to receive sound trademark.This article start with MGM lion roar sound was registered as a trademark in Canada as the breakthrough point of the success stories which in turn leads to sound trademark problem, the following article is divided into four parts, the first part through the meaning and characteristics of sound trademark to introduce the basic theory of sound trademark; The second part from the voice of trademark registration requirements and review standard two aspects to discuss the components of the sound trademark; The third part tells sound trademark legal protection, so the sound of trademark infringement determination and jurisdiction is the emphasis of this part to be discussed; The fourth part is to focus on the reality of sound trademark in our country, first in this paper, the voice on the necessity of the trademark in our country and put forward the problem which in our country, and in view of the problem effective legislative proposals are put forward.Discuss the purpose of the above content, is for the new trademark legislation and international situation, find out the deficiency of the legislation and judicature in our country, so as to realize smooth transition between the protection system of trademark law and the international trademark in China.