As a typical of nontraditional trademark, sound trademark have been widely recognized in the international arena. It also can be registered as a trademark in our country, after the Trademark law revised in2013. But it hadn’t forming unified registration standard to judge sound trademark in legislation among the various countries. So in this article I want to analysis the issue about sound trademark registration, and provide advice for sound trademark legislation in our country.The research about sound trademark registration issue include two parts, one part is the substantial elements of the registration and the other part is the formal elements. The key point of the substantial elements is the determine stander. And the important part of formal elements is how to represent the trademark, to find a way can show the feature of the sound trademark and make a distinction with other trademark.A sound trademark have the determine stander or not, that decide whether it can successfully registered. So we need a clearly stander to judge the sound trademark. Certainly sound trademark have source identifiers. The way to use the trademark and that lasting and the extent, and Advertising, Media reports, the consumer’s psychological contact is the emphasis to judge obtain significant get or not. The criteria must be unanimous. There are three way to represent sound trademark. The trademark can be described in chart, literal and music sample. These three methods have their own advantages and disadvantages. Complex these three way to represent sound trademark, is the optimal choice.Summary preamble, define the criteria about significance of sound trademark, complex chart, literal and music sample as the way described sound trademark, is the thing we need to do after trademark law revised. |