Community Publicity Reconstruction:the Practical Exploration Of Villagers’ Participation

Villagers play the major roles in building modern communities and developing of modernization aiming at rural district. For a long time, the construction of undeveloped areas, in the context of establishing new community, presented the feature that it was promoted by the policies enacted by government as a leader. The participation of villagers still stays the stage of only for advocating the policy theories or even they quit their obligation. Whether it is required by the community administration theory or the policies which make villagers be the policy objects and beneficiaries, villagers’extensive, active and effective participation is the profound motive of rural community building and rural modernization. At the same time, the public character as an intrinsic illustration, its meaning is not only as territory community structured by administration but also as basing on the common public interest, in addition, sharing common community culture. Currently, there has displayed many issues during the process of community construction, for instance, it has still been dominated by the government. While, there also exist some problems in self-development of community. This case is associated with the fact that the government does excessive control, meanwhile there is also relative to villagers who have not enough participation, and it is worth to notice that the common publicity are insufficient or none. Traditional community publicity was established with the relatively convention、closed geopolitical community and common culture. And we should rebuild and maintain the new community publicity for the more and more open, mobile and modern community in nowadays. The rebuilding of community publicity depends on villagers’frequently participating in the public space or public sphere with the common interests. Then we can form the continued and stable social relevance and community culture.From the perspective of community publicity, this study takes the interaction between nation and society theory, community governance theory and participatory developmental theory as the theoretical foundation, and combines the research of the "Happy Village" construction at Zigui country in Hubei province. The author discusses the difficult positions, possibility and foundation establishment of the villagers’ participation, and then summarizes the pattern of villagers’participation promoted by the government and community elite in the process of rural community building in poverty-stricken areas characterized by the government-led. And then, the author responds to the transformation from "Yang Linqiao model" to "Happy Village" model from the absence of publicity to the reconstruction of publicity, and then summarize the pattern of community publicity reconstruction as the spatial community, interest community and cultural community by establishing rural community social organization, motivating villagers’ participation and the two promote each other causing the integration of internal and external resources, the organizational structure and the force of growth in the process of rural community building in poverty-stricken areas, especially some areas depend on external resources strongly. The research suggests that actually it develops the foundation of community publicity by redefining the geographic boundaries of villagers’ participation, establishing microcosmic benefit community and carrying out the rural cultural construction. And that means on the one hand, the community publicity needs villagers’ continuous and frequent interaction and participation, on the other hand, the reconstruction of community publicity is the goal of villagers’participation.