Research On Chinese Animation Integration Of Cross-border Phenomenon Of Globalization Background

The animation industry as an emerging creative industry in the context of global economic andcultural integration is becoming a powerful tool to improve the country’s economic strength andnational cultural soft power. With globalization, the transnational producer, interculturalcommunication, interdisciplinary cooperation animation cross-border phenomenon appearsfrequently. I believe that research globalization fusion under the cross-border phenomenon, and itsinterpretation of the concept and definition, combined with the historical background of globalizationanalyzes the causes and course of development, analysis of its contents drawn animation,production technology, means of communication characteristics of industrial marketing andeducation, as well as the pros and cons, and to explore the challenges now faced by the Chineseanimation and cross-border acts of defects and deficiencies. And by an example of successfulcross-border behavior, the prospects of the Chinese animation cross-border phenomenon putforward some suggestions and direction of their development. This article draws on sociology,economics, communication studies, and other related theories on the causes and laws of theanimation of the cross-border phenomenon, a comprehensive research and discussion, in the hopeto provide a theoretical basis for the development of China’s animation industry.