| Since large number of varied TV series had come to the fore in today’s TV circle, costume drama has alwaysbeen one of the most popular types. The costume drama of Yong Zheng period, due to its peculiarity, appears to begiven preference by a great deal of creators at the moment. Under the effects of various culture formations, thecostume drama of Yong Zheng period has been shown new characteristics in narrative strategy and visualexpression in recent years. The article, which took the costume drama of the theme of Yong Zheng period inmainland China between1997and2012as the research object, concluded the developing process of its narrativestrategy affected by various culture formations, analyzed the new characteristics in its visual expression, andsummarized the core values it was spreading in the context of consumer society.The article made every effort todiscover the dissemination significance excluding the entertainment of the research object. The article thoughtthere should had been more cultural connotation and humanistic care in the creation of teleplays when they tradedbetween the historical reality and artistic reality. |