| February28,2011, MeiTuan.com launched a DQ-related activitie. The same day,the DQ official website issued a unilateral statement, denied buy cooperation withMeiTuan.com. The next few days, MeiTuan.com issued a series of evidence trying toprove the activitie are legitimate and effective, however DQ ignored.Overall, the event reflects legal issues of Group Purchase Online, for example,pre-payment system caused by the serious threat to the property of consumer, missingof regulatory system, the burden of proof is difficult and the higher cost to protecttheir interests, restricted the healthy development of Group Purchase Online, however,the legal issues of Commercial Operators Engaged in Group Purchase Online is thecore of the event.In this paper, the relevant legal knowledge and analysis of all aspectsof this event is reflected in our group purchase online, and on this basis, the relevantrecommendations of the Perfection of Group Purchase Online, in order to be usefulfor the development and improvement of Group Purchase Online. The full text isdivided into three parts:Part1introduces the background of the event. It mainly focuses on the cause andits development and points out some legal issues of Commercial Operators Engagedin Group Purchase Online is unclear, however, this article is to pay close attention tothe legal status and responsibility of that.Part2focuses on the nascent e-commerce model on defined, the mode ofoperation and the regulatory model of the Group Purchase Online and points out thelegal status of Commercial Operators Engaged in Group Purchase Online. This partpresents reviews overview of the legal status of Commercial Operators Engaged inGroup Purchase Online, and present my views with combining foreign laws and regulations.Part3points out the legal responsibility of Commercial Operators Engaged inGroup Purchase Online. This part tries to define the legal status, in particular the jointliability of Commercial Operators Engaged in Group Purchase Online. |
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