Study On The Liability For Breach Of Contract Of Group Purchase Website Operators

As a new type of transaction model,online group purchases have continuously developed in recent years and gradually entered various fields of daily life.The addition of the main body of the group purchase website operator makes the online group purchase model show different characteristics compared with the traditional group purchase model.When online group purchase disputes occur in practice,consumers’ rights and interests are often damaged and the rights are difficult to maintain.The reason is that the legal status of the group purchase website operator is unclear and it is difficult to judge how to determine the liability for breach of contract.In the context of the introduction of the "E-Commerce Law",the author combined legal theory and academic viewpoints to analyze the civil legal status of the group-buying website operator,and the responsibility for breach of contract,etc.,in order to improve the group-buying website operator’s liability liability Corresponding suggestions are made to solve the problems in the system.The first part of this article is an analysis of the research background,research significance,and research status at home and abroad.Through analysis to verify the feasibility of this article’s topic,and determine the direction of this article’s argument.The second part of this article defines the "group purchase website operator" participating in online group purchase by clarifying the meaning of online group purchase.List and analyze the problems arising from the current system of group purchase website operators’ liability for breach of contract.The third part of this article clarifies the legal positioning of group purchase website operators in online group purchase activities on the basis of the categorization of direct participation type,indirect participation type and navigation platform type.The fourth part of this article analyzes the methods of identifying and assuming liability for breach of contract according to the different types of group purchase website operators,and sorts out the differences between the different types.The fifth part of this article discusses how to perfect the system of liability for breach of contract of the group purchase website operator.Suggestions are made on the determination of legal status,fulfillment of qualification review obligations,whether the unified information disclosure is exempted,and the determination of the advanced compensation system,etc.,with a view to bringing benefits to the settlement of the problem of liability for breach of contract by group purchase website operators in practice.