Research On The Protection Of Bank Financial Products’ Consumer Of China

With the resident living standard improving,more and more people would like tooperate the free money for maintenance and appreciation of values to satisfy theincreasing life’s need. Consider of the poor performance of securities market and goodrobustness of banks,the bank financial products with the seemingly better revenue andrisk-defense capacity become the first choice of the financial products.However,aggressions of individual clients’rights and interests in bank financialproducts like misguiding actions and violation of selling products on consignment arecommon.Throughout existing regulatory documents and protection system,individualclients’protection is not enough. The existing protection path of the individual clientof bank financial products are following protection of traditional consumers andindirect protection derived from direct supervision of CBRC(China BankingRegulatory Commission) and PBOC(The People’s Bank of China),there is no specialprotection of the individual clients’rights and interests of bank financial products evenfinancial realm.Like the traditional consumers,as natural persons,individual clients arein more natural vulnerable status than financial institutions with the status of legalperson in status of funds、professional knowledge、occupational experience andnegotiating capacity.Therefor,the concept of traditional consumer should be used infinancial realm.Meantime,considering specificity of the financial realm,the protection of traditional consumer should not be simply followed,it’s required a specialprotection system of financial consumer.Because the individual clients of bankfinancial products are the members of financial consumers，the protection path of thatcould be designed on the base of the protection of financial consumer according to thecharacteristic of bank financial products.