Survey Report Of Geographical Indication Protection About Daylily Of Datong Country

Geographical indication is highly attention of all countries in the world as a kind of intellectual property rights, it is not only the recognition of special product quality, is also the height of the commodity quality certification to certain regions. All countries in the world widely recognized geographical indications and trademarks, in economic activities, plays more and more important role. At present, is the world’s intellectual property rights (ipr) protection of geographical indication protection, one of the focus and hot topic, is the international scholars to research object. Information along with the social life of the rich and the vigorous development of the consumer market, consumers face the increasingly diversified consumer products, began to pay more attention to the quality of the products and features. This is the requirement for quality and characteristics, create the need for product origin confirmation. For long-term, effective protection of geographical indications, and safeguard the interests of producers, not only maximum at the same time to ensure the good running of market environment, finally make consumer needs are met.As Datong first won geographical indications of agricultural products award of Datong county daylily, produces. Day lily though sales has increased in recent years, but it’s hard to like qidong well lily flower, make full use of the signboard of "geographical indications", expand the national market, also has not jump out of the single sale channel, processing lag, lack of power restriction. The purpose of this paper topic selection is that by investigating the usage of geographical indications of lily flower, find out the problem and eventually find a way to solve, let the "Datong day lily" brand value fully.This paper mainly includes the following four parts:the first part introduces overview of geographical indication protection. Importance of description of geographical indication protection, the protection of geographical indications in the world at present general direction and for geographical indication protection in China’s relevant regulations; The second part is the Datong county day lily of the investigation of the status quo of the geographical indication protection steps and content, including the investigation time, survey scope, the investigation object, the content of the basic methods and survey; The third part introduces the outcome of the investigation of Datong county geographical indication protection of lily flower. Basic situation of Datong county geographical indication products of lily flower, day lily production enterprise’s own protection measures and the government to the protection of day lily, and concluded from the above several aspects. The last part of Datong problems and countermeasures of geographical indication protection status of lily flower. Through to the enterprise and government protection situation of two link to points out the existing problems and puts forward corresponding Suggestions and countermeasures.