| Micro-blog as a master of social media winners, it has broadened the field of virtual public space, become the main source of public opinion, push the government absent micro-blog public opinion field, at the same time, the government’s idea of progress also made active use of micro-blog to spread the image of the government. The ideal state of affairs micro-blog can timely online communication with users, and actively deal with emergencies, face the criticisms and suggestions, and actively explore the development mode, help to spread the PFP, efficient, inclusive, innovative government image. Government micro-blog propagation idea obsolete, operation management mechanism is not perfect, the government line under the omission and improper as lead to the emergence of government micro-blog spread the image of the government falls into formalism pattern, potential risk of cluster, public opinion guidance ability is insufficient, the public interpretation of antagonism to resolve problems of government. Establish a micro-blog politics idea, abandon formalism style, training pragmatic concept, pay attention to network public opinion to guide public opinion, to grasp the initiative, and gradually improve the micro-blog management mechanism, learning mechanism, crisis response mechanism, can we solve the existing government micro-blog spread the image of the government in question.The use of journalism, communication science, administrative management and other disciplines related to theoretical research and literature method, content analysis method to explore the special administrative micro-blog communication elements, which in its analysis of the bear spread the image of the government of the historical inevitability and communication of the government image advantage; according to the government micro-blog, find its propagation the government image analysis of existing problems and causes, explore strategies for solving problems, try to provide some reference for the benign operation of the government micro-blog. |
