The Symbolic Analysis Of Spring Festival And Intercultural Communication Research

Chinese traditional festivals, carrying rich cultural connotation and the historical background, have excellent Chinese national spirit and the pursuit, since ancient times the Spring Festival is the most representative of the Chinese traditional festival culture. Semiotics is a new subject in recent years, an emerging subject consists of two parts of the signifier and the signified, it provides new ways and new method to understand and research the world to us. In the perspective of semiotics, the Spring Festival is a symbol system consist of physical signs and action notation, through the interpretation of symbolic of the Spring Festival, we further validate the traditional festival culture important function on the current social, coming to conclusion the theme of "the call of the times and the Spring Festival". However, the current change rapidly in the cross culture communication "instant society", a lot of western culture and thought is swept across, our excellent traditional culture suffers a great shock and hitherto unknown challenge:The trend people began to its cultural consciousness gradually indifferent and cultural festival symbols are increasingly neglected. In order to break the traditional culture in the face of difficulties, with the double means of theory and practice to promote the inheritance of traditional culture protection and effective measures to accelerate improvement of the Spring Festival, is the symbol of Teaching Chinese to Speakers of Other Languages,also known as the "the new Silk Road" of the cast members should explore the route one must take, promote energetically.