Rock Of Chinese Communication Perspective

Bud at the beginning of reform and opening up of China in the Context of collective idealism rock, after nearly three years of development into the post-modernism is now prevalent today, from the music to the narrative style of the theme have undergone great changes. This paper studies the Chinese mainland rock text on Communication Perspective, trying to explore the Chinese mainland rock under the influence of external factors, their evolution and spread of history shown by the rules and characteristics.It seems that in the perspective of communication studies, rock dissemination process is the exchange and sharing of rock text process, which is subject to a variety of factors, closely associated with all aspects of the whole. Seen in this light, in order to be more in-depth and comprehensive understanding of rock dissemination process rules and characteristics, placing it under the vision of communication studies is a certain academic value.This article will spread Chinese rock placed in the broad social, economic, cultural and technological backgrounds to rock the five elements of the communication process as a starting point, from the dissemination of the body, the media, the spread of the object, the dissemination of results to the whole research in four areas Chinese rock dissemination activities.The first chapter will be the development of Chinese rock music is divided into three periods:infancy Chinese rock music, the golden age of Chinese rock, Chinese rock the new era, describes the historical background of each stage of the development of Chinese rock music for nearly three decades and situation.The second chapter by Cui Jian, Zuoxiaozuzhou, Secondhand Rose Band music features, narrative themes and specific analysis of the impact on the Chinese rock music, rock and roll spread depicts an overview of the main body of China.The third chapter from the start of ICTs media theory, focusing on the study of rock magazines, online media and rock music festival to explore their impact on the spread of Chinese rock music.The fourth chapter is mainly through the study of the theory expounded audience particularity Chinese rock audience.The fifth chapter dissemination of results from the theory of the development of media research as a starting point, the source explained, the impact of communication skills, media technology, and other factors on the rock audience dissemination of results, but explained "bullet theory" effect theory and " persuasive spread " effect theory embodied in Chinese rock music transmission. This article will rock placed under China’s vast social background, with the theoretical perspective of communication studies of Chinese rock, trying to find a path of Chinese rock the effective dissemination and healthy development.