Research On Cultural&Creative Industry Business Model Innovation Of Jing-hu-hang-shen

Along with the gradually entered the era of creative economy, cultural&creativeindustry not only plays an important role in promoting the cultural prosperity anddevelopment of our country in the future, also will become an pillar and leadingindustry, status and role in the competition of comprehensive national strength is moreprominent.in recent years, Push by the national and local policies, thecultural&creative industry developed continuous healthy, It is gradually clear thatcultural&creative industry play an important role on economic development in coastalareas.unique business model has significant effect in the competition ofenterprises.Beijing,Shanghai,Hangzhou, Shenzhen as the developed faster cities ofcultural&creative industry, the study of its business model innovation and the pathselection, has very important guiding and leading significance to the development ofother developing regions.In the related literature foundation of cultural&creative industry and the generaltheory of business model innovation, constructs the analysis framework of this paper.Summarizing the economic characteristics of cultural&creative industry, and based on"SCP"theory to analyze the cultural&creative industry·s business model innovation.As Beijing, Shanghai, Hangzhou, shenzhen for the research object, analyze the impactfactors of business model innovation, under the comparison of the impact factorsˋdifferent size has different claim.then using regression analysis to study thecultural&creative industry business model innovation. and verify the evolution pathbased on SEM. Finally, summary the main conclusions based on the empiricalresearch and put forward some suggestions.The main results of this thesis are as follows:(1) The internal resource sharing capability and external resources integrationcapability of Business model innovation has a positive impact on performance,Business model innovation will improve the performance. (2) Create and build a good innovation atmosphere and innovation supportplatform have significant influence on the internal resource sharing capability;Theclose relationship between the upstream and downstream,good innovation supportplatform has the remarkable influence of external resources integration capability.(3) Company size shows great differences in the internal resources sharingcapability, external resources integration capability and performance. The largerthe company, the internal resources sharing ability, external resources integrationcapability and performance have higher requirements, The larger enterprisescale,the more emphasis on resource sharing and integration, to promote the levelof opening levels.(4) The inside-outμinnovation path coefficient. the outside-inμinnovation pathcoefficient and the coupled processμinnovation path coefficient reached thesignificant level.