Research On Localization Of Emotional Marketine And Visual Design

With the economic globalization, competition in the international and domestic market is be-coming increasingly fierce, how the product through effective way to occupy the minds of con-summers to establish close relationships with consumers, business has been concerned about.Touching the heart, emotion is the first, the emotion is the easiest to soften the hearts, andlet people deeply remember. Although emotion is invisible, but the emotional factor in mar-keting can be clever use of. The visual performance as the terminal connecting products andconsumers, to convey emotional effects can not be ignored. Both emotional marketing and thevisual performance is the concern by scholars, however, the intrinsic relationship betweenthem, how to achieve marketing objectives through the effective use of them, has not yetreceived the attention of the academic circles. At the same time, the emotional shaping affectedby the social history and cultural environment, the different environment, people’s emotionaldemands are also different, emotional affects the final visual effect, therefore, indepth study ofthe different environment of emotion is also very necessary, and in this respect, the academicresearch is still relatively lacking.China traditional culture has a long history and profound, which Chinese Confucianism as theorthodox feudal ideas for more than two thousand years, has a profound impact on the Chinaculture. Chinese pays special attention to "human", with the western rationalism pay moreattention on emotional appeal and image thinking. Therefore, domestic enterprises will be moreemotional marketing as its marketing characteristics. How this makes visual performance canbe exciting to consumer and cleverly hit feelings make brand become improtant. However, theemotional marketing and visual performance in China localization research is still blank, so theresearch on this topic is more theoretical and practical significance.This paper focuses on the research of emotional marketing and visual localization. In Chinesemarket, how emotional marketing strategy design, and visual performance how to successfully grasp the emotional appeal, effectively convey the emotion, and in the process of marketingthe successful implementation of emotional strategy, reach the marketing purpose is the maincontent of the article.In order to achieve this goal, first of all, this paper reviews about the emotion marketing andvisual performance research, points out the existing problems and flaws in the research, andexplains the innovation, highlighting the value of research. Then, this paper gives an overviewof consumer psychology and behavior, and the China consumption idea and behavior, emotionand mining influence consumer behavior. Summarize of localization of the marketing strategy.After that, the Chinese aesthetic and emotion are studied. Through the study of traditional andcontemporary aesthetic charm, analysis the affective factors of aesthetics, aesthetic character-ristics and emotional meaning and summarize the model, provides the basis for the localizationof design. Finally, based on the design and application of visual expression and localization ofemotional marketing to make the study more convincing and realistic guiding significance.Through the study of this subject, reveals the importance of visual performance in the marke-ting process, lead to related thinking; develop the design vision, visual and emotional marketingstrategy implementation provide according with the idea; help to improve the effectivenessof design level and establish advantage brand for the enterprise, to lay a solid foundation toimprove the competitiveness.