The Genre And Feature Of Hollywood Trailer

Trailer briefly speaking, is the most wonderful will complete a film camera selected re editing, dubbing, packaging production, use network spreading, DVD, theater and other media, in order to attract the audience into the cinema to see specific positive advertising film. Now, the trailer has become an indispensable part of the movie and the link, more and more people will preview effect as an important reference factor whether to go to the theater to watch movies.The trailer from scratch has proved its own value, development up to now also includes a generation of movie of the efforts and struggle. In this paper, the Hollywood Trailer history is divided into four stages:the initial period (about1912to about1927), the classical period (about1927-1950years), reform period (1950-1975years), the modern period (1975-present).Movie trailer is one of the most important film propaganda in Hollywood and other mature film market, trailer broad cast broadcast channels, strong audio-visual shock, the information capacity of huge other publicity means are beyond the reach of. Trailer Hollywood each period has its similarities, which implies the historical change. Not only the trailer for a film with the various versions of the same, and most trailers have some similar features:the title or to the audience some of the movie or summartze,excerpt from out of the movie scene; fast switching action; and the emergence of important cast member or actor. Types and characteristics of trailers and other advertising also has a lot of similarities-when the audience read or see the ads, often to reshape its connotation, namely the trailer by incomplete narrative invites them to construct the meaning of audience participation, lets the audience the narrative content of the film generated speculation and anticipation. Spectators watch advertisement is formed on the understanding of advertising between advertising and social meaning system specific.In order to avoid any potential audience alienated in the global market, contemporary Hollywood Trailer embodies the paradigms of rhetoric, namely narrative in the type at the same time, keep on the types of peripheral may audience appeal, maximize the use of universal value. Thus, the grid construction, the means of montage, unique narrative time (GRID) on treatment, guide type, precise positioning of the audience and other characteristics, is the Hollywood trailer on overall type, star and narrative mature operation.