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Communication And Interpretation Of Zhao Baogang’s Youth Idol Drama

Posted on:2015-03-31Degree:MasterType:Thesis
Country:ChinaCandidate:Y A ChenFull Text:PDF
GTID:2255330428951546Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
The late1990s, youth idol in Japan, Korea and Taiwan influx of Chinese, formthe three pillars of the situation in China ’s youth idol market, while the domesticyouth idol because the plot drawn narrow, fixed pattern, imitating Korea obvioussigns plot set unrealistic reasons, increasingly fade mainstream TV market.2007"struggle" was born, so that domestic youth idol and again back to the people’s vision,the subsequent " My youth who call the shots " and " Beijing Youth " idol dramaagain make homemade hot screen. Behind this is a popular director Zhao Baogangunique idol drama production mode. In this paper, the director Zhao Baogang "YouthTrilogy" of Zhao youth idol for analysis, summarized the underlying causes behindthe spread of the epidemic, the audience a comprehensive comparison and analysis,summed up the development of appropriate domestic youth idol mode.The first chapter of the youth idol picture of systematic combing their first definethe concept, followed in accordance with the subject matter and reflected on thedomestic youth idol ’s classification, and then summarize the status of domestic idoldrama, concludes Zhao s youth idol difference.Through in-depth analysis of the second chapter of the popular idol drama spreadZhao Baogang, summed up the reasons for its popularity as one of the main culturalintegration in the mass culture, highlights the social problems; secondly for the hardwork and realize their dreams, respect for individuality, the pursuit of self, beyondthe status quo reconstructed values, youth fearless, etc.; widespread Third for theidol, personalized language, changing style and reinterpreted some of the concepts,such as the youth element.The third chapter Zhao Baogang "Youth Trilogy" audience-depth analysis,interpretation of the advantage from the audience, negotiation and confrontationinterpret interpret three different positions, from the use of the theory and practicemeet, from the application of the theory of the three aspects of acculturation,expressed Zhao youth idol impact on all aspects of daily life. The fourth chapter clearly defined target audience, expand the range of topics,expand the audience; restore script writing, to improve production standards; insistslocalization roads, build a " native" brand and the rational use of product placement,expand four TV revenue made reference domestic idol drama.Research of this paper has a strong practical, hoping to develop our youth idolsomewhat learn some benefits.
Keywords/Search Tags:ZhaoBaoGang, Domestic, Youth Ydol
PDF Full Text Request
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