The Impact Of Belief, Emotional Intelligence And Implicit Personality On Emotional Prediction Bias

When we make decisions,we have always based on our affective forecasting for thisevents.Specifically,we make a choice,because we believe that the choice (compared to otherchoices)can bring more pleasant experience. However,a large number of studies show thatpeople generally mistakenly predict future events how much pleasant or unpleasant that willbring them,especially they tend to overestimate the magnitude of the emotional response offuture events.The researchers call this tendency to overestimate the magnitude of theemotional response “emotional prediction bias”.Based on previous researches,combined with questionnaires and scales,this study adoptsdifferent “belief priming” method to discuss whether belief,emotional intelligence andimplicit personality significantly influence the consumers’ emotional prediction bias.And thenwe theoretically analysis how the bias affect their consumption behavior.This study uses some statistical techniques,such as the t-test, correlation analysis,regression analysis, ANVOA and so on, and the conclusion is as follows:(1)the undergraduates exactly exist emotional prediction bias.The obvious diversityexists in the points of degree of education on the condition of the common belief primingexperiment,except gender.(2)The obvious diversity exists in the points of emotional prediction bias which varybelief of undergraduates.(3)The obvious diversity exists in the points of emotional prediction bias which vary byemotional intelligence and implicit personality on the condition of two kinds of belief primingexperiments.Interaction effect between emotional intelligence and implicit personality doesn’texists.(4)Compared to low level of undergraduates’ emotional intelligence,participants highlevel of ones have less diversity;Undergraduates who favor entity theory incremental theoryhave less diversity than those who favor progressive.Finally,this study attempts to extend the conclusion to the consumption field,and putforward some constructive suggestions to improve the quality of consumption decision makedby consumers and guide advertising of merchants.