| The engendering of format design depends on the generation and development of theword, it is a sign of human steping into civilized society, and it is a showing form ofinformation communication. With the produce of the modern plane design, the design is nolonger just attached to the paper print method, the intervention of multimedia and technicalmeans, the ways to present information is in diversification. Combined with the frequentinternational design communication and the thoughts of modern design art. Format design isno longer constrained by the performance of vertical setting of types. More is letting theinformation elements and design ideas expressed in the form of visual sense. In this way, theformat design has had a dual effect which includes information transmission and the artisticexpression. Except meeting the basic function of transmit information clearly, what’s more isbecoming of a performance form of visual language.In the first chapter, the thesis has carried on the concise overview to the development ofthe format design, and gave an integral exposition of the format breakthrough ‘s presentationand the breakthrough of the format design has become a inexorable trend in the developmentof diversified information era. Then the second chapter has carried on the detailed analysisand elaboration about the reason for the format breakthrough. Respectively from three aspectsthat include the integration of information processing, the audience’s reading feeling and theartistic appeal of visual forms to research in this paper. In order to adapt to the contemporarypeople’s reading demand and the format design pattern will reach Should break the originaldesign pattern. To convey information effectively, format design should break the originaldesign pattern. Through the virtual-actual processing on the space of the format,the dynamicseize on rhythm distribution between the elements,using the aesthetics tupe of theformbeautiful principle,to make the effect of the format design visual processed. The formatdesign is no longer a form of sorting information, but the use of visual symbols to show thedesigner’s design intention and by using these visual rhythm subtly to lead audiences toexcavate information independently, in order to achieve the efficiency maximization ofconveying information. The third part of the article sets an experiment about the subject on "Common Story " format rhythm. Combining the text content of the "Common Story",experiment with the format breakthrough in terms of Theory combined with the actual. Bymobilizing visual elements according to the requirements of the specific content and aestheticdemand is the key to explore. Using the aesthetic principles Flexibly to make rhythmicorganization arrangement. using artistic language to present the information elements as the form of visual art. Looking to the format breakthrough can give the readers a strong emotionalappeal and visual power. Finally,the article has displayed and analysed the performance offormat breakthrough in modern design, from two kinds of media include paper andmultimedia, combined with the excellent design work, verified the positive effect the formatbreakthrough could make to the modern art.The article’s experiment with “Commom Story†format rhythm subject to research thepractical significance the format breakthrough has. By processing the elements of theinformation in the layout into abstract visual form,to make the visual power it has createdcould meet the basic function of information transmission better,and stimulate the audience’sreading interest,to make them cognitive Information in a easy and pleasant atmosphere. |