Application Performance Research Of The Theory Of " Combine Firmness And Flexibility" In Modern Packaging Design

The philosophy of art is the source of artistic activities and inexhaustible motiveforce. Yin Yang and “firmness and flexibility” as a matrix of Chinese art philosophy,which is the guidance of art practice naturally.There is no absolute “firmness andflexibility” phenomenon in the world. The essence of the theory of “combinefirmness and flexibility” is pursuing the harmonious state. The concept of the theoryof “combine firmness and flexibility” in modern packaging design is balance theharmonious relationship between human and nature,consumer and enterprise,cosmopolitan and nationality, packing its artistic and commercial. In the packagingactivities, which means keep the balance between visual, shape and structure andother elements.The research content of the thesis is mainly divided into five parts: The first partis the introduction part, which mainly analysis the research background, the domesticand foreign research present situation and research significance. The second part,from the angle of philosophy of art interpreted the semantic meaning of “combinefirmness and flexibility” and explored the application performance of “combinefirmness and flexibility” in packaging design from the times and national background.The third part, the art performance and practical research of “combine firmness andflexibility” in the packaging design, which interpreted the design semantic meaning of“combine firmness and flexibility” from the packaging visual design, packagingstructure and material design respectively. The forth part, the cognition andrepresentation of the semantic meaning of “combine firmness and flexibility” inmodern packaging design. The fifth part, putting forward the imagination of the futuredevelopment of packaging design and advocating attach importance to Chinesephilosophy of art, guiding local art practice.