Clever Visual

The ancient totem culture in the history of mankind has unique and deep culturalinside information, and the totem pattern as one of the typical representative oftraditional design art, has a very high reference value of art, is a unique cultural symbolmeaning. Inheriting the fine tradition of the ancient totem pattern, therefore, learn fromits cultural connotation in modern visual communication design is of great significance.In the field of modern visual communication design, the ancient totem pattern symbolvalue is the application and integration of modern visual communication design art animportant part of the unique style.The ancient totem pattern of how to better application in the modern visualcommunication design, has become a part of the traditional elements and moderndesign collision, this problem is worth thinking about. Based on flexible all-roundperspective, from the ancient totem pattern in the application of the modern visualcommunication design. In view of the trend of the modern visual communicationdesign, take its essence of ancient culture, make the patterns of the ancient totemcontracted beauty into the modern visual communication design.Visual communication design is a clever visual design, the use of the ancienttotem pattern, to "spirit", namely in absorbing and innovation, in the development ofThe Times and change, without losing a classic lasting appeal.On the basis of the extensive research, I made a deep analysis study of ancienttotem pattern, through the analysis of it, find out the patterns of the modern visualcommunication design using the totem loopholes, integrating their own views. Withclever visual, to do the simple beauty of modern visual communication design, fromthe Angle of the theory to solve the problem of the current situation of visualcommunication design.