Context Effect On Implicit Helping Attitude Of College Students

Helping behavior as a hot topic in today’s society, not only by the public hot debate, but has received the attention of the academic circles. Psychologists made a lot of researches on help others, but most domestic scholars use explicit measurement method. With the development of implicit social cognition, implicit association test, sequence priming tast, emotional stroop tasks provide a breakthrough technology. But the implicit helping attitude of people still not rich, and situational factors on implicit helping attitude of the role is more rare. In view of this, this study uses the implicit association test (IAT) and a newly developed affect misattribution procedure (AMP) paradigm, through three experiments to explore the implicit helpful attitudes and situational effect of college students.Experiment one using the IAT paradigm,50undergraduate students at Ningxia University as subjects, adopting2(gender:male or female) x2(subject words:self or others word) x2(type words:Help others words or non helpful words) three factors mixed design, inspect whether students have implicit helping attitude. Experiment two using the AMP paradigm,60undergraduate students at Ningxia University as subjects, adopting2(gender:male or female) x2(the situation priming:moral words or ability words) x2(Help others subject:self help others and help others) three factor mixed experimental design, to explore the differences between college students implicit helpful attitude in the moral situation and context. Experiment three also using the AMP paradigm,60undergraduate students at Ningxia University as subjects, adopting2(gender:male or female) x2(the situation priming:moral positive words or moral negative words) x2(Help others subject:self help others and help others) three factor mixed experimental design, study differences in college students’ implicit helping attitude in moral the positive and the negative moral situation.The results show that:1, College students consistent response in IAT paradigm is significantly less than the incompatible reaction, implicit helpful attitudes exist in college students, and no gender differences.2, In a typical AMP, college students in the moral situation and ability in the context of implicit helping attitude differences, college students tend to moral help.3, In the ethics of the positive and the negative moral situation, students’ implicit helping attitude differences, college students tend to help others in the context of positive moral.The above results confirmed the conclusions of the previous researchers that college student have the implicit helping attitude, on the other hand, also revealed the situational factors on implicit helping attitude of college students. Enrich the theory research of implicit helping attitude research field, can also provide some suggestions and implications on the education of helpful attitude and behavior of college students for college.