Serialization Packaging Design Research For Cosmetics

With the rapid development of modern society, the economy has boomed and theinformation technology has been developing rapidly, which has led to individuals’ever-increasing aesthetic standards. Packaging is closely connected with people’slives, which would use visible means to express invisible aesthetic consciousness.And it is the combination of multi-disciplinary comprehensive arts, which consists oftrademarks, advertising, display and other related content. Besides the function ofcommodity protection, packaging would also act as advertisement by interacting withconsumers. As fashionable consumer goods with the functions of cleaning andbeautifying, cosmetics have become the mainstream products in people’s life.Browsing the increasingly competitive cosmetics sale market with a wide variety ofproducts of many brands, it’s clear that the colorful cosmetics packaging in differentshapes has become one of the main factors causing consumers’ final purchasing action.As it is the external embodiment of cosmetics’ value, the external packaging tend toarouse consumers interests during shopping, which in return much attention has beenpaid to it. Only in line with the social culture and the trend of the world can theexternal packaging designs of cosmetics attract people’s attention and will appeal tomore consumers.With strong visual lineup and a leading market share, cosmetics series externalpackaging tend to attract more and more consumers at first and improve company’smarket share, which will finally increase the sale of cosmetics. That’s why the designsof cosmetics series external packaging have become one of the major strategies of acompany’s success of its marketing. It has become an important symbol of moderncosmetics enterprises development to increase the potential of cosmetics seriesexternal packaging while improving its products’ quality. By forming a unifiedconcept visually, together with changes in details, the cosmetics series externalpackaging tends to enhance the effect of the packaging, which would increase the saleat last. As a diversity stratagem, the cosmetics series external packaging will enhancethe company’s reputation and the trademark identity. In order to take the initiative inthe competition to win the market, the cosmetics series external packaging is to meetconsumers’ various needs.In china, due to some reasons and problems, many cosmetics manufacturers are backward in packaging technologies and short of professional designers, lackingproper attention from the company’s management, which in return cause poorpackaging and product sale. Under such circumstances, starting from the essence ofseries of cosmetics packaging, the thesis aims to probe into the technique ofexpression and form, originality, and display with a hope of a breakthrough in designs.In the course of market investigation and studying the data, a detailed classificationand analysis is made to meet the requirement of design aesthetics rules, with the aimof making the cosmetics series external packaging more systematic and explicit toconform to the trend of the times, as well as catering to people’s aesthetic taste. And itintends to give designers some suggestions as to how to enhance products’competitiveness by designing the cosmetics series external packaging and to add moreadditional value, gaining market share finally.