Automobile Logo Design In The Digital Age

In the information age, digital information leading and guiding everything.The rapid progress of science and technology, mankind has experiencedchanges to the information society industrialized society. Computers havebecome the darling of computer technology has been widely applied era, butalso the graphic design was one of the biggest change is occurring graduallycomputer has been widely applied to the whole process of design, the rapidchanges in the old way of graphic design, formed a traditional design patternsand the impact of design concepts and challenges.Firstly, meaning of the digital age is discussed in this paper, thedevelopment process of a computer is also described, also illustrates theimportant role of computerin today’s digital era for the development of vehiclelogo,detailed speaking, and the vehicle logo have to graduallyperfect, systematicdesign tradition automobile symboland first generation of automobile enterprisesof new ideas. Third, through the innovation of automobile signsput forward theirown point of view, is the first vehicle logorecognition, in the digital erabackground, reflect their ownunique, easy recognition mark. Secondly, theautomobile logo design should have a sense of the times point of view. Make fulluse of digital technology, the vehicle logoand times, reflect the distinctivecharacteristics of the times.Therefore, the automobile logo design to the development of digitalization,digital is a trend of vehicle logo. The digital age, vehicle logo designers alsoneed to actively use a variety of new means and the new way to combineclosely,information dissemination of digital media,convenient, fast, accurate andreal-time interactivemarket, exchange, continuous improvement and innovation.The fireworks in the virtual world is not a free flying, and give full play to theirvariety, out of thin air, fast and convenient, widely spread, far-reaching conception,of great advantage, brilliance in the information age.