| The modern display and exhibition, due to the development of social science and civilization, has shifted from being monotonous to an interactive artistic platform with computer, software, video, audio, internet, biology and new material etc., turning it into an inter-media art installation. All these improvements have expanded the dimension of such comprehensive art form.Contemporary display has made its transition towards "screen based" from "canvas based" in an international scale. Installation, integrated with new media (digital), brings a more multi-dimensional experience to the audience compared to the conventional art form. To the future product design, art-lization is not only a trend but more of a necessity. Furthermore, the culture based display installation is a good channel for global culture spreading, as the design is based on the designer’s understanding the cultural semantics, expressing such understanding through modern techniques and creating connection between the user through culture and identity recognition.This article chooses the design of multi-media installation as the typical case for using culture signs, aiming at identifying the objective patterns behind the process and exploring the different perception of culture signs between different audience and its relation between designers though a subjective cognitive evaluation technique and also the eye—track signal in its relation towards a physiological subjective perception.The research shall mainly cover:(1) The recognition and cognitive model of culture construction of products. According to the forms of different product, a huge a mount of questionnaires were used to analyze the impact of form, material, color and texture on the visual culture construction of products by Likert scale. The research is focusing on culture product cognitive experiment, expert interview, visual culture sign study, similarity comparison and design application. Followed the idea of similar behavior, the research aims to establish a model for the culture based product design for preserving traditional culture and behavior.(2) The model and procedure for culture based product design. The following research is done through the data analysis of eye-track experiments on30selected typical good VS bad culture based product, based on the product category, user demand, user environment and the design matching. The induction of the generalization of the formation of culture expression of products would offer cognitive theory base and methodology support to the implication of culture signs in product design.(3) The perception and form study of the culture sign in the context of public interactive new media installation. Through the abstraction and induction of culture signs, combined with multi-media interaction technology, research is done to analysis the connection between a successive delivery of culture signs and the users viscosity and user experience. |
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