As the carrier subway traffic function, its emergence and development is the inevitable result of the development of human material civilization and spiritual civilization. Because the subway station guest flow is large, strong liquidity, in order to make people safe, rapid, accurate identification of traffic information, you need to have a systematic, standardized and optimized oriented identification system language to achieve. Subway guiding sign system is the information system to guide people in underground public places of the city, its guiding signs need to have a system of visual image, give full play to the effectiveness of transport facilities, the environment can be more clear cognition.A system of standard subway guiding sign system while bringing convenience to people’s life, also will promote the economic and social development in many areas, improve the image of the city.In this paper, the importance of the subway system oriented design as the main line to start in-depth study and discussion, make a comprehensive analysis of the subway guiding sign design from the artistic point of view, combined with the overall operation of the modern design ideas, and explore the information oriented logo design visual communication research. In the fourth chapter from the mark design of subway text, graphics, color, position, scale, shape, material, lighting and other elements of the in-depth analysis and study, highly unified reach the humanized Function and effect This paper presents the subway guiding sign deign developed in basic art form into the personality, humanistic spirit, emotional factors, and in the last chapter regional and humanistic design of guide sign of exploration, the Metro logo design boring to artistic and cultural atmosphere, highlighting the subway the design oriented personality, embodies the humanistic spirit and the visual landscape, to achieve unity and art, humanity, geographical features of the city.In this paper,the research method,this paper combines empirical analysis and demonstration analysis,research,part of the city subway guiding system at home and abroad,in the role of the process design of signage system as the theoretical basis of logo design oriented internal and external relations.The use of art,psychology,environment science and other various factors on guiding principle.Finally,through the analysis of Shanghai metro line four Shanghai stadium and the identification of material flow,scale,lighting design,shape design,put forward corresponding countermeasures.A uniform design criterion of subway guiding sign system,emphasis on the geographical and human nature two,functional,standard guidesystem design are fully loaded at the same time,art and culture study,create more convenient,more comfortable traffic environment for people,make function and art unified. |