The Research On The Tribute Films To The Ninetieth Anniversary Of The Party In2011

The tribute film, as most Chinese nationally film, plays an important role inChinese film development process, especially in main melody film development.Since the concept of "tribute film" proposed in1959, the tribute film enters a rapiddevelopment and creative peak period. After60th anniversary celebrations,90thanniversary of funding of China Communist Party (CCP) and100th anniversary of1911revolution, the tribute film has great achievements and constant breakthroughs.The creation development of tribute film, especially from the exploration andinsisting under the single planned economic system, to resources integration anddriving to maturity, to the gradually typed market creation now, makes variety of styleand type being rich of Chinese features, meeting times demand and being popularwith audience. Thus, all above make good foundation for90th anniversary of thefunding of CCP in2011.Accordingly,28best selections of tribute films to the90th anniversary offunding of CCP in2011are representative works containing artistic and commercialsenses. Starting from the artistic aspect, these tribute films have various themes,making brave breakthrough on revolutionary heroes theme highlighting humanoutstanding, contemporary labor models theme with obvious typed trend and timesfeatures theme being full of humanistic care, which brings good reputation. Secondly,the narrative style of tribute film has obvious characteristic, with peculiar, varietynarrative angle, powerful and fresh narrative rhythm and plain and poetic narrativelanguage, which is the most characteristic aspect. Thirdly, the film image keeps pacewith the times and changeful. The video images alternates between historical andmodern fashion and film model alternates between the realistic and abstract.Appearing far from the monotony and repetition, the tribute film achieves goodcommunication effect, revealing the aesthetic value and social significance.From operation aspect, the unique investment and financing manner not onlybrings the government enterprise cooperation and win-win situation, but alsopromotes breakthrough and innovation on production mode and production technique.Following the market rules, the tribute film makes development of the industrial chainactively, integrates marketing resources, and expands marketing channels and windows, which win more market share and potential audience. The business potential,market prospects and economic value was also reviewed under large marketenvironment.