The Fruit Powder Culture:Humanities And Shake Hands

In an era when mass culture is thriving, the culture of FANS as an important subfield attracts more and more interest’. That gives to the study of it much significance in the context of globally interpreting modern consumerism. In the field, the newly flourished "Appleholic" group is especially marching into people’s sight irresistibly, throwing the globe into a revelry and hence bringing apple products to the peak in the market of electronic consumption. Being observed in whichever aspect, the "Apple Culture" is doubtlessly of unneglectible significance in disquisitive meaning. Along with the controversial thrive-hood, the "Appleholic" made a strong land on the field of and transcended the traditional fan culture, and gives rise to the neo-consumerism in all respects. The flood of " Appleholic" surges into various field including economy, culture and society embodying social and culture sense beyond itself. It uproots people’s old perception of electronic products and imparts symbolic meanings to Apple products other than consumer goods. It mixes strong effects originally generated by various carriers and opens a door for the development of mass media. It reconstructs a new genre of Fans Culture and promotes its diversity in future development. Underlying all these, the most significant point about "Appleholic" is that it displays the charm of combining humanity and technology. It forces open the cage of modern autocracy of technology, otherwise subjects it to logic of art, thus socially re-centralizing humanistic spirit that has been marginalized. This cultural character of integrating humanity and technology is not only the root of "Appleholic", but also its cultural specialty. This article strives to decode comprehensively the "Appleholic" and its culture, clarify the complicated relation between the "Appleholic" and Steve Jobs, penetrate into the underlying cultural connotation and revalue the cultural position and influence of the Fan Culture via generalization and summarization of culture spectrum caused by "Appleholic",...