The Consumption Virtue Of Digital Art

In today’s society, the great development of digital art industry, showing its advantages anddisadvantages at the same time. How to developing the way of low carbon, building the moralsystem of human society’s all-round development, is an important task of present digital artindustry development. And consumption, as an important part of digital art industry chain, howto make it standardized? How to build the consumption virtue of digital art? This paper will doresearch traced back to this question in the following four chapters.First chapter, this paper explores the source of the digital art consumption virtue step bystep. In the modern market economy, the change of enterprise’s mode of operation: concern forconsumer demand, further thinking what is a reasonable demand, rational consumption. Inaddition to the producers grasp the impact of consumer demand scale, more consumers ownintrinsic immune and self-control. So the consumption virtue is dependent on consumer action inthe human nature of ethics. The consumption virtue action is consumer’s active, directed, selfishand altruistic behavior. On the other hand, consumption virtue, in the concrete implementationand transformation strategy, also exist the different path due to the difference of consumptionobject. The following is consumption virtue of atomic art. In order to analyses the problemsexisting in the process of consumption, this paper adopts the phenomenological method andintercepts a typical case of art consumption, further exploring what is the art consumption virtue?Atomic art consumption virtue depends on a consumer action, it can identify the work of artsvirtue, it is latent in the Chinese art text under supervision system, and it is shown as individualaltruistic consumer action under the constraint of common social ethics. In the field of atoms artconsumption, to some extent, its ideology more conducive to the spread of virtue, in digital artconsumption areas, however, where comes from the virtue? This paper use the typical form ofdigital art-micro blog consumption as example to analysis the specific characteristics of thisconsumption, and summarize its virtue can only be derived from autonomy of the consumptionmain body itself.Following the source of the digital art consumption virtue, the second chapter, this paperfurther studied the mechanism of the digital art consumption virtue and it’s essential characteristics. Because of the intrinsic mechanism of digital art, I have summed up themechanism of the digital art consumption virtue should also be appropriate to human freedomand pleasure. However, freedom is relative, absolute freedom of digital art but also induce aseries of moral anomie problems. How to solve these problems? From the view of epistemology,this paper firstly solves the problem of the essence of digital art consumption virtue. Theconsumption virtue of digital arts is the degree of a person grasping the knowledge of digital art,is the result of emotion experience and their own ethical nature, is the altruistic action of aperson putting their own will into practice.We may have realized problems that discussed in the previous about digital art consumption,but what problems? The third chapter elaborate on, wanton piracy consumption phenomenon ofdigital art, network fraud and digital rumor, vulgarization consumption phenomenon, onlinegame addiction phenomenon, the paper mainly explained the four typical anomie phenomenons,but also explored the causes of these problems and how to solve each problem. These problemsnot only reflects the lack of digital art consumption regulation in this country at the present,highlights the collective unconscious of the digital art consumer, inherent consumptionpsychology and habit, individual irrationality, and the weakness of human nature, etc, even more.This series of moral anomie problems in the field of digital art consumption directly affect thesustainable development of the whole digital art industry.How to fundamentally solve these problems? The overall solution can only be to build adigital art consumption virtue. In the fourth chapter, this thesis put forward the mechanism ofconstruction from three aspects. Firstly, it has carried on the overall deconstruction to atomic artconsumption virtue; the decision makers of atomic art consumption virtue formulate unifiedmoral rules and control consumers from the thought and behavior so as to realize the so-calledmoral utopia. And then the paper uses the comparative method to interpret the demands of digitalart consumption-true good beautiful. Will dominate the action, action is the result of motivation,true, the good and the beautiful concept is not only the inner quality of digital art consumerindividual pursuit, is also the inevitable result of individual inner happiness and will dominatethe action under the condition of the free and independence. Finally, in the aspect of macroscopic,the thesis summarizes the construction mechanism of digital art consumption virtue in the publicdomain: autonomy based on the free and independence, individual natural emotional freedom and public rationalism, moral consciousness education, diversified moral value orientation, andrights of democracy, equality, intimate, interaction.