The Production And Theory Reconstruction Of Literature In The Era Of Visual Culture

Science and technology had not only changed people’s daily life, but also changed themode of literature existence. With the development of electronic technology, the carriers ofliterature had changed, literature was no longer simply in the form of written on paper orprinted on books. To spread through the mass media, it began to form an alliance withimage, sound and so on.This paper focuses on the new style of literature that is a combination with video andliterature, and tries to use overall method of Cultural Poetics from “inside” to “outside”, toanalyze this new literature phenomenon. On the one hand, it tries to break the traditionalliterary theory because of too much emphasizing on "aesthetic self-discipline" which causedthat increasing isolation from "social reality and the public sphere", which led to the literarydisciplines increasingly shrinking. On the other hand, it also tries to use the method of"cultural studies" to study this extending form of literary theory and to spread literary theoryboundaries.Fusion in today’s media era, we need to not only pay attention to McLuhan’s"understanding media", but also to think the present legality about Mr. Miller’s "the end ofliterature". Compared with the traditional "classic literature" or "paper text", in what waythe form of new literature exist. Compared with the "media era" and "print media age","Theage of electronic media", especially in today’s "multiple media convergence age", in whichtheoretical features the new literature style have. Between literature and image by which"parasitic" relationship that formed. The age of visual culture, where is the way out for thetraditional literature? As a service for literature, how to use video to maximize theadvantages of traditional literature? These are the problems that this subject discusses andtries to solve.Based on the above ideas, this paper mainly discusses deeply in the following severalaspects:The introduction part is mainly about the reflection of literary theory object. It ispointed out that the traditional Theory of Literature and Art limited by "essentialism" of"aesthetic self-discipline", and the traditional theory can not effectively solve problems onthe new forms of literature and art, which is an realistic embarrassment because ofunspeakable. So we appeal to study critically of the new artistic form and culturephenomenon, to extend the boundary Theory of Literature and Art.The first chapter discusses literature production and its characteristics in the era ofvisual culture. Including the arise of visual culture and the changes of literature aesthetic,the existing mode of literature under the age of visual culture. The "new" literary meaningthat caused by the transition of the ways of thinking.The second chapter studies the problems of literary strategy in the era of visual culture.Including the era of visual culture. The aesthetic mode by mass from "language" to "image". The second part is mainly about opposite and symbiosis issues between "image" and"literariness". The third part discusses the elite literature to popular culture, revaluating"classic" and savoring "fashion".The third chapter discusses literary production, dissemination and consumption in thevisual culture era. It includes three aspects with academic discussion from "language todiagram" and art production, media publicity and art communication, from "thinking" to"looking" and literary consumption.The fourth chapter is an investigation of a case. As Zhao Ben-shan’s essay "have a lotof money" for example, to discuss the complexity relationship between literature and imagein the era of visual culture. Mainly for the transformation from the text to "visual.""Tolisten" is more vivid than "to read". A star status and consumption of idol. Text juxtaposedand the media campaign. The on-site interaction and identity, using the culture research tostudy all of these aspects.At last, as an epilogue for redrawing the "literature field", Clarify the reconstruction ofliterature in the era of visual culture, and emphasize the urgency that civic artaccomplishment in the background of cultural creativeness.