The Social Language Of New Media Art

Along with the rising of the new media, the value of the art’s “specialization” isenormously impaired, and that makes all of us have one feeling is that the art is just beside ofus in our life. Today, the arts are partially integrated with the media and communication, andthis kind of integration brings and creates the objective conditions for the new media art. Theadvancement of the technology and the bran-new media technique bring us the age of theinformation, and it makes the human’s rational thinking and the art inspiration are integratedtogether. Along with exertion of the new techniques such as computer technique, digitaltechnique, movie and audio technique and internet technique, etc, there are several new artmodes are come into the present social life which are include the followings: the visual art,cartoon art, new installation art, virtual reality (VR), multi-media interaction, computer games,internet art, computer graphics and the experimental audio system.When the new media art becomes the new part of the modern art, the sociology is still useits own point of view and measure to concern this kind of new art. But the new media artprobably has a mysterious power, and this type of power can assimilate the technology,dissimilate the art and finally it can take the exertion on the social level, and also the newmedia art can transform freely in these three areas, this could makes us to have an elusoryimpression and unintelligibly perplexity about the new media art. How should we concern andunderstand the multi-meanings of the new media art on its expression way? We can use thenew semantic words of the sociology which are matched with the new media art to understandand explain in different dimensionality, such as the “matrix”,“alternation”,“conflict”,“game”,“virtual” and “symbiosis”. At the same time, there is a stupendous discovery about the similarframework between the particular physiological structure of the mushroom and the complexsociology language of the “inclusion”,“non-linear”,“interactivity” and “openness” which areincluded by the new media art, this kind of discovery points out the metaphor of the socialreality and exhibit the unique art charm of the new media art. Focus on the sociology consideration and research of the new media art, we should knowthat the new media art is a new structure of the art which is seasoned with the substance andspirit in the developing society, and this research could provide a chance to examine itselfinfluence in the other areas, integrate the value of the art into the social life maximal. TheMultiplication of the media structure and its variety and individuation of the art experimentmakes us have more innovational thinking and adventurous spirit than anytime before, thenew media arts will become the most promising development prospect in the future, and thesefuture arts will be applied and realized in the virtual image, interactive between people andmachines, internet hyper text and life continuing, and also, it will impact the philosophy,aesthetics and art experience profoundly in the future.