Study On The Factors That Influence The Content Change Of Chinese Network Novels

Network novel is the combination of fiction and the Internet. Comparedwith the traditional novels, the network novel is not a simple copy of paper workonto the Internet but with three features: alternative types of trendy themes,simple and straightforward language style and flexible and loose structure.This leads to a great contrast between the enthusiasm of network novelreaders and the current downturn paper book market.Since its birth, Chinese network novel has gone from romance novels,fantasy novels to reality novels, in the perspective of their content.Corresponding to this, it is divided into three periods: period of romance novels,fantasy novels and diversified development of realistic novels, which isaccordingly divided into initial network novels (from1998to2002), interimnetwork novels (from2003to2007) and mature network novels (from2008tillnow). From the perspective of social background, romance network novelswas in a time when China was changing from the planned economy to amarket economy, from the elite literary to the fast-food culture, with the Internetin its infancy; fantasy network novels was in a public reading era withhigh-speed domestic economic growth, improving consumption level andincreasingly rapid development of the Internet; realistic network novels was ina period of global financial crisis, rising employment pressure, civil servantsheat continuing to heat up and rapidly growing of mobile Internet users.From the perspective of Internet communication, social environmentcontrols the type of mainstream network novels by acting on the five basicelements of the communication process: communicators, media, content,recipient and effect. In a specific social context, when the type of popularnetwork novel is known, that is when the content and effect are known, themain factors that influence the content of the network novels are their media,communicators and recipients. From the romance novels, fantasy novels to reality novels, their carrier has experienced three periods, that are onlineforums, vertical portal and collectivize portal and diversified reading devices.The communicators of romance network novels have the characteristics ofbeing highly educated, young and male, writing mainly for emotionalexpression, social interaction and recognition; The communicators of fantasynetwork novels are more of low-educated, young, mainly motivated by martialart dreams and commercial interests; The communicators of realistic networknovels are with the identity of highly educated, middle-aged, professional,writing mainly to express their dissatisfaction and to promote the value andsurviving and developing. The identity features of the recipients of romanceand fantasy network novels are being highly educated, young and male, theformer reading mainly to meet the curiosity of online dating, the fantasy of loveand sensory stimulation, the latter reading is mainly to meet the martial artscomplex, escapism and heroism; the recipients of the realistic network novelsare featured as expanding middle-aged and old groups and low education,reading mainly to meet the worship of power, to resent corruption and guidecompetition.