The Studies Of Semantic Spectrum Of The Adjectival Term Of Mobile Advertising Language

The object of this paper is the mobile phone slogan and the analysis and researchfocus on the phone slogan to describe the righteous words. A preliminary descriptionof the pedigree about phone adjectives slogan has been set up through the extraction，classification， and high-frequency word description and the combination of audienceresearch on the adjective words.The first chapter introduces the research status quo of the advertising language and thelight of topics and the purpose and significance of the study. The second chapterclassifying mobile advertising language，it contains two broad categories and24smallclasses. The third chapter is about the classification of mobile AD detailed statisticsand formation of high frequency words profile on this basic. At the same time itdescribes the high frequency words，then audience survey results contrast analysis ofhigh frequency words and the usage of high frequency words， Mainly analyzes thedifference of high frequency words and finally to form AD describe briefly spectrumof words. The fourth chapter mainly introduces several major characteristics of theadjectives in mobile advertising， it contains fuzziness of adjectives and thecharacteristics of the the quantity of adjectives and the use of attribute words.This article mainly adopts the method of spectrum analysis research to focus onmobile phone AD the adjectives and try to find out the related vacancy.It may be anew attempt for mobile AD research.