Research On Innovative Design Of Handicrafts Under The Background Of "Qiaoniang" Studio

The present paper will bring up solutions of the problem that innovative design isinsufficient in handicrafts of “Qiaoniang studio” in Beijing. Based on design-relatedknowledge, a development plan for the handicrafts will be sketched up with the help ofQiaoniang studio. This plan, created on the basis of the combination of design,industrial manufacturing and handicrafts, will to support the handicrafts industry tomeet challenge from a different prospect.The present study can be divided into two categories, the macro research and themicro research. On the basis of the macro research, to clearly understand the variousindustries related with Qiaoniang project, to have a concise evaluation of theseindustries, to learn from the similar collaborative innovation projects started in othercountries, and to sketch up the principles to follow during the collaborative process areessential, since project Qiaoniang can be solved only through the corporation ofdifferent industries in the society. The micro research, on the other hand, mainlyconcerns with the detailed analysis of the transition, from traditional handicrafts tomodern arts, of the production process. This analysis includes the positioning of theproducts’ design and the craft, material, shape and color of the handicraft. Theinnovation of producing process, which will be applied to the graduation design, will besummarized on the basis of previous information.The present study mainly has three parts. The first part is a brief understanding ofthe handicrafts making situation of Qiaoniang association and its subsidiaries, achievedvia literature review, on-the-spot investigation and interview. And a brief summary ofthe Chinese traditional knowledge of handicrafts as well as successful cases of thecooperation in handicrafts design between home and abroad will be given. The secondpart of the study is the summarization of the innovative styles and innovative methodsapplied by designed products with high reputation or deep cultural implications. Thissummary is achieved via semiotics study methods as well as the information providedon the internet and journals. Finally, the previous information concluded, themethodology in corporative creation and innovation methods in real design, will beutilized as theoretical support in the graduation design, a design that has main ideologygained from brainstorming, expected results proved via rapid prototyping method, and final design scheme settled on the basis of previous steps.The present study has a positive influence on Qiaoniang in that new market will beprovided for traditional handicrafts, raising the income for women. The present studycan also be regarded as an reference to some extent for the success and smoothfunctioning of inter-industrial corporations. Methodologies for innovation in traditionalhandicrafts concluded and real products designed in the present study can be useful forsimilar studies’ reference.