Contemporary Transformation Of Traditional Temple Fair

The paper puts the March15^thShengTang temple fair of Shanghai Pudong asthe investigation contest, through the method of interview and observation,discussing how the traditional temple fair to adapt to the rapid development ofurbanization.It describes the significant changes of the temple fair in the process ofits historical development and the causes of modern transformation.The March15^thShengTang temple fair experienced the Anti-Japanese War andthe cultural revolution before the Reform and Open.The contemporarytransformation of ShengTang temple fair refers to the period when it is after theReform and Open.It has three important nodes of time-1987,1993,2006,which isrestored in1987, disrupted in1993and restored in2006.The paper includes thetemple fair since2006.Through the transformation and change of temple fair,thepaper reveals the performance of contemporary transformation.There are three pointsabout the performance of contemporary transformation-rural temple fair to the urbantransformation,single type of religious temple fair to the comprehensive culture formand infiltration of local folk culture.At last,the paper continues to analysis the mainmotivations of these changes,including the urbanization process of Shanghai,theinfluence of the protection of non-material cultural heritage,the national presenceand the policy guidance of the ancient town’s development.With the emergence of concept of National Presence,nation has more and moreimportance on the local temple.In the process of interaction between nation and thelocal temple,on the one hand nation is to supervise and control the temple fair;on theother hand it can be regarded as a use.Form the protection of non-material culturalheritage to the local folk culture festival,there is the shadow of nation.Nationalpresence keeps the order of temple fair,leading it normally and orderly.