Cultural Industries Structure And Image Positioning Research Of Yuxian Paper Cut

The topics to Yuxian paper-cut for clues, expand to produce paper-cut research anddevelopment to geographic areas for the division, to analyze arguments and culturalvalues of the social function of paper cutting, paper cutting discover the excellentqualities inherent in culture, and then paper-cut interpretation social function, andexplore paper-cut special cultural value. Through field research and networkquestionnaire, Yuxian paper-cut understanding of the main goals of the consumer, sellingpaper-cut paper-cut industrial products as well as current business model, summed up thestatus quo and the current development of Yuxian drawbacks for Yuxian paper cuttingindustry patterns in the development of image positioning and promotion for theirconstructive comments.Yuxian paper cutting has profound distinctive regional characteristics and richcultural heritage, the Chinese art of laying a solid foundation for dominance in the worldof national art. Through this research makes Yuxian have better image orientation in thepublic mind, and to broaden their knowledge and marketing reach.First, on the analysis of the origins, history and social impact of changes in Yuxianpaper cutting. Introduction paper-cut definition of basic information on the developmentof individual paper-cut geographical overview.Secondly, the overall condition of Yuxian resolve basic cultural orientation,industrial structure and business model targeting criteria, summarize the cultural values ofYuxian paper cutting.Finally, the industrial structure of Yuxian paper cutting and marketing model research,analyzes some limitations of Yuxian implementation exists in the positioning, combinedwith consumer psychology, marketing theory and science and other cultural industries, ofYuxian Paper-cut image positioning and promotion in the future development of therecommendations.