Since The New Century Chinese Literary Adaptation Of The Film Phenomenon Research

Literature is an ancient art, its age is almost equal, and the history of human civilization achievements, broad and profound, position play a decisive role; but is extremely young art form, but the outstanding achievements.Due to some similarities between literature and film, closely combining the two.Since the new century this combination showed movies from the literature and draw nutrition for the development of literature with the movie, rebirth, which formed the benign interaction between the two.The full text is divided into four parts.The first part from the new century Chinese literary adaptation of the film phenomenon, summed up China literary film adaptation of the expensive achievements, trends indicate literary adaptation of the film creation; the second part from the perspective of the essence of literature and film, analysis of language transformation between literature and film, to illustrate the importance of narrative logic and focuses on the analysis of the new century intersection of literature and film miscible phenomenon; the third part for the media interaction frequent specific interpretation between the media material reference, integrated marketing media, hope to the Chinese film to borrow; the fourth part mainly discusses the existing problems and development prospect of creative adaptation.The innovation of this paper lies in:from the generalization of literary studies, film studies, marketing and other disciplines theory since the new century Chinese literary adaptation of the film phenomenon, reasons for in-depth analysis of various phenomena and influence of Chinese film and put forward some feasible measures, hoping to provide some reference for the future development of Chinese film.