The Study Of CCTV New Year Drama

In1998, accompanied by the<Water Margin> hit,CCTV New Year Drama officially walked into people’s lives.In fifteen years, fifteen excellent television CCTV New Year Dramas successfully created a television brand which is highlight of national culture. Besides,they have lead the trend of Chinese television dramas production and promoted Chinese TV market process.Now The fifteen CCTV New Year Dramas have identified the node of social memory;at the same time they have provided people with a new perspective of acknowledging and understanding Chinese social and development changes.Thus, it’s essential to analysis and study this unique cultural phenomenon in television system in-depth.This paper proceeds wholly from the particular TV culture phenomenon of CCTV New Year Drama and takes the national culture as base to set about the analysis. The first chapter of this paper is the summary, which divides from the historical inheriting, development process and social context to introduce CCTV New Year Drama comprehensively and clearly; the second chapter mainly develops from the narrative content, the presentation of narrative techniques and heroic image shaping to explore the Chinese style of family-country narrative encoding which CCTV New Year Drama manifests; the third chapter is the analysis of cultural dimensions, and the important reason why CCTV New Year Drama has gained great popularity and pursuits from audience is the Chinese connotations it expresses; besides, the profound national cultural connotations deeply reflect in three aspects:the national cultural memory which CCTV New Year Drama keeps watch,the family-country cultural proposition which crosses age, and the highlights of vital glamour imperceptibly; the fourth chapter mainly analyses the social function and realistic predicament of CCTV New Year Drama.The paper integrates Philosophy,Film Aesthetics,psychology,Sociology, Communication studies, Anthropology and other subjects’ knowledge, and takes the drama text analysis as foundation to launch analysis on CCTV New Year Drama systemic and in-depth in order to make up the research blank about CCTV New Year Drama.