Research On The Competitiveness Evaluation Of Cultural Industry In Liaoning Province

With the acceleration of the process of economic globalization, the cultural industryas an emerging industry, gradually attracted attention of more and more countries.SinceThe16th National Congress of the Communist Party of China, under the strong impetusof the national cultural industries and cultural policy, and the reform of cultural system,our country’s cultural industry entered into a new period of rapid development. Thecultural industry with the characteristics of high value-added,high technology,pollution-free not only have unique advantages in the superior structure, expandingconsumption, increase employment and so on, but also play a great role in the regionaleconomic growth and industrial restructuring. It is should be noted that many provincesand the cultural industry has become a strategic pillar industry.Under this situation, thedevelopment of cultural industry in Liaoning is facing unprecedented rare opportunityand pressing challenges. The enhancement of the cultural industry competitiveness inLiaoning is not only a "structural adjustment, improve living" major initiatives, but alsothe method to shorten the gap between the urban and rural economy,consumption.Therefore, to enhance the competitiveness of the cultural industry of Liaoning hasbecome the commission of the Liaoning cultural "soft power".In this paper, the theory of industrial competitiveness and cultural industries as thetheoretical basis,using factor analysis as the main empirical analysis method.Use2003-2011data of the development of cultural industries from cultural consumer demandcapacity, the size of the cultural industry development level, related to the level ofindustrial development, the level of government capacity, innovation capability, fiveempirical analysis of the competitiveness of the cultural industry in Liaoning Province tomake us have a comprehensive understanding of the development of the LiaoningProvince’s cultural industry.Find the main factor to affect the competitiveness of thecultural industry, and to evaluate the level of competitiveness of the various factors andthe overall competitiveness of the cultural industry in Liaoning Province.As the basis, inorder to analyze the results and to find ways to enhance industrial competitiveness ofLiaoning Provincial department of culture.The paper is divided into four parts. The first part is the introduction part of the article, mainly on the research background, significance, research ideas, methods, andother content.The second part is the theoretical part of the cultural industry, mainlyelaborated the theory of cultural industry competitiveness, and lay the theoreticalfoundation for building a culture of evaluation industrial competitiveness model.Compare in-depth study of the cultural industries in foreign countries, but in the countrythan a late start, the theoretical foundation is weak. This section also describes thecontext of the concept of the culture industry, as well as the cultural industries relatedcharacteristics. The third part is the core part of the paper, including the2,3,4chapters.Mainly through the development of cultural consumption demand capacity, Resources ofthe cultural industry, cultural industry core layer, several aspects of the development ofrelated industries, cultural industries, infrastructure status to conduct a morecomprehensive discussion of the status of development of Liaoning cultural industries,and on this basis, select representative indicators build the evaluation of the country’s31provinces and cities of the cultural industry competitiveness index system to evaluateresearch, Liaoning Province, the cultural industry competitiveness.The fourth part of thecountermeasures and recommendations, and the results are given suggestions to enhancethe the Liaoning culture industry competitiveness evaluation model according to thecultural industry.