Effects Of Perceptual Fluency On Construal Level

This research aims to study how perceptual fluency may affect our construal level when we’re representing things and behavior events. The main findings are as follows:Low fluency manipulated by font clearness made us concern more about the process instead of the outcome in the behavior representation process(study1). Noises induced low fluency made us diminish the size of common things category (study2). And the vague font also led us care more on the feasibility factor during decision making process(study3).According to the affect-as-information theory, and the action identification theory, our results may imply that disfluency clues from perception process make us associate with the disfluency in the action execution process, as a result, we initially focus on the specific "how to do" aspect, and when we’re making decision, we would pay more attention to this aspect. According to the inclusion/exclusion model, low fluency increase the cognitive resource that we use, so that we can catch the specific discriminating details of poor examples, making these examples be excluded from their category.Our results find out the limitations of previous researches on the relationship between fluency and construal level, and the relationship between fluency and categorization; Shed light on the big academic issues like how metacongnitive feelings affect construal level, the relationship between duel-processing system and construal level, and the indirect influence of fluency on judgment and decision-making; Applications includes self-control domain and navigation design of websites.