The Mass Culturel Market Managemen Of China

Management of Chinese popular culture market is an important content of Chinese culture, Chinese culture construction is an important content of contemporary research of the Marx doctrine. According to the construction of the seventeen session of the six plenary session of the advanced socialist culture, the construction of advanced socialist culture, promote the reform of cultural system, fully utilize and exert the market function, growth of cultural industries, the development of cultural undertakings. This article from the cultural construction of the practical aspects of Chinese mass culture of contemporary China market management of the Marx doctrine, to explore the Chinese popular culture market management strategy from the aspects of the reform of the cultural system, not the fetters of cultural management and management science, try to establish contemporary China Marx’s discourse right in the field of mass culture management, popularization, age to promote Chinese of the Marx doctrine, Marx doctrine of development of contemporary Chinese Marxism new realm and Marx.Aiming at China’s mass culture market management "a put is random, a tube die". China market on the one hand, mass culture "put off" the typical problems. One is the "market". Mass culture management place illegal crime, both urban and rural integration of mass culture market chaos, investigation is difficult; And KTV, nightclubs and other mass culture "Huang Dudu" stubborn difficult in addition to the culture market; And piracy problems. Second, the government "governance". Approval process trival, cross functional, regulatory limbo, individual law enforcement personnel quality is low, and corruption phenomenon, provide umbrella for illegal offenders. Three is the vulgarity of mass culture market products, pure entertainment, can’t satisfy people’s growing cultural needs, produce the contradiction of supply and demand structure imbalance. Four is Internet culture management difficulty is big, bad information serious influence adolescent physical and mental health. On the other hand, there is "a tube die" problem, all had died, the tube carefully, easy cause of China’s popular culture market main body innovation power is insufficient, market dynamics is insufficient. Government functional departments tube too strict, increase the intensity of punishment, and there will be a market operators to stop business operations for rectification, large area affect the normal entertainment of the masses.The above problem has a complex deep inner source. Both because of the culture in the process of marketization road investment capital dominated culture, about cultural consumer market, consumerism culture logic erosion and influence of mass culture in China market vulgarization, pure entertainment products, ideological content, artistic, appreciating both the lack of work. Again due to the current government management system is imperfect, government cultural management function vacancy, government regulatory vacuum caused by cultural management function overlapping, there is a culture of administrative law enforcement personnel quality is poor at the same time not neat, the functions of the individual managers shield baby culture operator illegal behavior, form the interests of the chain, thus weakening the effect of market management, also due to China’s "big government, small society" of the historical tradition and reality management characteristics of China’s popular culture market cannot be separated from the government, leaving the government is random.Based on multi-level, multi-angle and systematic analysis of the causes above, put forward China’s popular culture market management goal and the solution of the "trinity", from the market operators, government, society and discussing the mechanism of three dimensions, all-round, three-dimensional solution measures are put forward. First, consummates the market main body of socialist culture. Through taking the path of marketization of Chinese mass culture, respect the regulation of law of value, use modern means of science and technology and development, adhere to the guidance and the principle of combining channel, capital to build powerful state-owned cultural enterprises group, backward culture producers, thus cultivating mature steady market operators. Second, deepen the change of government function. Shift management idea, improve the quality of managers and the top design, scientific sound management mechanism, improve the management functions, to manage and guide combination as the basic management principle, carry out scientific management of China’s popular culture market, effective norms, and orderly development.3it is to play the role of social supervision and management system. Both should attach great importance to the value orientation of social elite, the society lead exemplary role, and should attach great importance to the values of society guide, make the organic interaction between them; Also attaches great importance to the family, school, social education to teenagers and guidance, and actively encourage social organizations and individuals to participate in the Chinese popular cultural market management. Eventually market management main body, government and society to form resultant force, administer thoroughly, integrated management, punishing and prevention, JiuJian union, Chinese popular culture market management effectiveness, and promote China’s public cultural market prosperity.