On Information Asymmetry Of Chinese Television Documentary

Firstly, this thesis gave a brief introduction of review of Chinese television documentaryfrom aspects of development process, main achievements and current problems. Secondly,information asymmetry of Chinese television documentary was analyzed at two levels. Onone hand, there is information asymmetry between producers and objects. On the other hand,there is information asymmetry between the audience and the propagators. At the same time,reasons behind this kind of information asymmetry were carefully discussed from view ofproducer, propagator, object, audience and broadcast environment. Finally, somecountermeasures were given for solving problems of information asymmetry in the field ofChinese television documentary.The conclusions of this thesis could be listed as following.1. There is informationasymmetry between producers and objects as well as audience and propagators.2. Manyfactors, including producer, propagator, object, audience and broadcast environment, lead toinformation asymmetry of Chinese television documentary. What’s more, this kind ofinformation asymmetry could cause negative effects on of program quality, broadcastefficiency and broadcast effects of Chinese television documentary.2. Efforts of productionconception, production method, mastering characteristics of recording object and audience,remodeling of communication process and publicity platform construction should be done tosolve problems of information asymmetry of Chinese television documentary.