Text Design And Layout Is The Cornerstone Of Book Design’s Visual Communication

The text has played a very important role in the progress of human civilization,The Chinese characters and letters we are using to, has been evolved for thousandsyears and spread so far, no matter we call that natural selection or survival of the fittest,those text retained to the modern lives, they must have their advantages andirreplaceable charm. Books are the main carrier of text, therefore as a book designer, weshould pay attention to the text, and the text can not merely be regarded as a symbol ofinformation dissemination, because the text is also a physical manifestation of beauty. Itwill become a visual bridge between books and readers if we designed the text withutmost care. Take a look around, a lot of book designer didn’t concern the typography,most of their energy were used on the picture and color, ignoring the design and layoutof the text, some of them didn’t layout design, using simple font to be easily read. Donot realize that the text in addition to the transmission of information symbols, or canshow the shape of beauty. All these phenomena made readers unpleasant, and do nothelp readers absorb information through the books, not to mention communicating withthe authors.Firstly, this article made a study on the evolution of the text and books whichproceeding the development for thousands of years, searching text design and layoutstyle how to changed. then, I investigate the book market, exposure the mistake of bookdesign today. Analysis the purpose and principle of the design and layout of text,focuses on the text design and layout is the cornerstone of the book design visualcommunication, and wish book designers to re-examine the importance of the text, totry our best to giving readers a better reading experience, because the role of books isnot only to transmit information, but also to complete the spirit communication betweenthe reader and writer, but also to be established on the basis of identity between spiritguide, to create a new visual concept, easy to read, made people regarded reading as aappreciate thing not a tedious process, able to absorb knowledge, meanwhile, takeenjoyment in reading books.