Design And Promotion Of Gaoping City Tourism Brand Visual Image

In China, with the steps of developing faster and faster, many tourism resources are also gradually discovered, and they try to seek a suitable model of development to meet the external environment. Now situated in the society occupied with brands, such as the enterprise need to build brands, tourism industry should establish its own brand as well. Tourism visual vocabulary is a direct representation of a tourism city. This paper will analyze the design and the promoting project of tourism visual vocabulary in order to shape the tourism image of Gaoping.Gaoping has a lot of rich cultural tourism resources, such as Qifoshan, sheep head mountain, changping ZhanGu battlefield, etc. The legacy of cultural relics and "battle of changping" during the warring states period of ancient battlefield architectural features in Gaoping, will be highlighted in tourism image logo design. Along with urban tourism brand image design, I combined CIS theory and tourism marketing theory of the economic value of the actual operation in Gaoping, which make the design more scientific and reasonable. In Gaoping tourism brand visual image design, I divide into two parts:Part one is the basis of design of the logo design, the other part is to identify the application design.This paper aims to analyze the Gaoping history and culture, folk customs, and geographical features to provide some material to promote culture for high level tourism image design. Through the study of the Gaoping tourism brand image design, it will boost better development of prospects of Gaoping tourism.