Study On The Countermeasures Of Shanghai Health Communication

Health communication, as the material carrier of people’s health consciousnesssafeguards human health and promote human health mission. The essay, comparing tothe United States, the representative of the western developed countries in the field ofhealth communication experience, analyzes the theory and practice research onShanghai health communication combining with the current development of healthcommunication in China, puts forward the countermeasures and suggestions forhealth communication work in Shanghai, which has a positive effect on the healthycity construction, improvement of citizen health literacy and helping to buildinternational metropolis for Shanghai.Combined the current situation in China, summarize the views on healtheducation from developed countries, like the United States. Safeguard the health ofthe knowledge, skills and behaviors, reduce or eliminate unhealthy lifestyles, helppeople fully mobilize the initiative of acquired, cultivate the scientific concept ofhealth and promote behaviors in the congenital basal conditions by using the healthcommunication way to the majority target population.As a special spreading culture, health communication is more a disseminationconcept than knowledge of health dissemination. The health communication is a bighealth concept, including the health knowledge and many elements of healthpsychology, habits, behavior, environment etc as well.The basic objective of health communication is to transform and optimize thepublic health literacy by the way of mass media. With the constantly changingpatterns of social development and improvement of people’s health consciousness,Chinese health communication is facing new challenges.Find that the development of China’s health communication theory lags behindthe demand of health communication practice after analyzing the reasons from therelationship between health communication theory and the practice.Meanwhile, with the concept of health promotion increasing and the health needsfrom people, health communication, breaking through the original scope of work,extends to the people health, coordination of environment, social health, penetrate intothe health consultation, health management, health insurance and involve all aspects of society.In recent years, with the leadership of superior departments,Shanghai healtheducation workers disseminates health knowledge to the public through variouspatterns strategies of health education and health promotion to change poor healthbehaviors, cultivate healthy way of life and play an important role to improve thepeople’s health consciousness to develop the quality of health and the public health.However, the health communication in Shanghai is still facing a lot of new problemsand challenges.The innovation of essay is to propose a practical and significant suggestion as areference to Shanghai Government. The practical value is trying to improve Shanghaicitizen health attainment, even to whole country’s public health communication andsustainable economy development.